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5.3.22:
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Promus Online: Building a brand identity and strategy with Effi Summers

At this Promus Online session, you will be given structure and direction for building your own brand and finding your place within the industry. Effi will share simple, actionable steps you can take as well as examples of how the entire brand ties together.
Wednesday March 9th 2022 from 16.00 - 17.00 CET on ZOOM

In the current climate, artists are relying heavily on a strong online presence in order to grow their fanbase, whether that’s with a label behind them or independently. It’s essential that a solid brand foundation is in place and that every element of it is authentic to the artist, representing them in the most genuine way possible. It’s also about finding the balance between current trends, authenticity and being completely unique, so as every artist can find their own audience, bring them value and build their career for the long term.

After studying Fashion Media & Promotion alongside Music Business & Management, Effi ventured on a colourful career path that would end up with her working with independent music artists, record labels and management companies to create visual brands and aesthetics that successfully and authentically capture the artists and their music.
This path included designing for a global fashion brand, artist management, running a music tuition business and styling for The Noisettes, amongst other ventures.

Read more about Effi Summers and her work here: https://www.effisummerscreative.com/

Promus Online: Building a brand identity and strategy with Effi Summers

Wednesday March 9th 2022 from 16.00 - 17.00 CET on ZOOM

Sign up for this session by sending an email to info@promus.dk - deadline: Tuesday March 8th 2022 10.00 CET