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Jack is back...on the SPOT!

Jack Horner fra FRUKT Communications i London afholder master class med titlen, "Brands & Music - The Next Wave", under SPOT Festival - Music, Film & Interactive 2013.

Partnerskaber mellem brands og bands er efterhånden udbredt herhjemme. Men hvordan sikrer man at partnerskabet giver mening og troværdighed hos både bands, fans og brands? Det vil Jack Horner give et par bud på til denne lille eksklusive master class.

Som Jack udtaler det..:

- "With so many consumer brands recognising the power of music, it can look like a cluttered space. The true power however, lies in finding meaning and credibility in the partnerships - both for the fans, artists, the music business and the planet. It it my belief that the goal of strong partnerships should be seeking a bigger vision than basic transactions and sponsorships"

Rasmus Hamann, indehaver af Knowtheirname Music Branding, vil supplere med aktuelle cases fra det danske landskab.

BRANDS & MUSIC - THE NEXT WAVE - finder sted i Promus, Vester Allé 15 - Aarhus C - fredag d. 3. maj fra 13:30 - 15:00!

Tilmelding er nødvending via info@promus.dk – re: master class

Jack is Creative Director and Founder of FRUKT, the leading entertainment and cultural marketing agency. In the mid nineties Jack was the first New Media guy at Warner Music in the UK while experimenting with online jamming before broadband was even available. FRUKT create engaging platforms for some of the most respected consumer brands in the world including Coca Cola, Diesel, Heineken and Mastercard. FRUKT was acquired in 2012 by Interpublic Group and now have offices in LA, New York and Rio.

KnowTheirName er eksperter inden for musikbranding, og adskiller sig fra mere generiske oplevelses-, event-, og PR-bureauer, med et grundlag i en dyb indsigt og forståelse af musik- og brandingstrategier. Bureauet guider brands gennem det evigt skiftende landskab af sociale tendenser, innovation og muligheder, for at skabe og implementere inspirerende musikstrategier.

Læs mere om FRUKT Communications via wearefrukt.com - og mere om Knowtheirname Music Branding her!

Du kan også finde Jack's 10 gode råd omkring Brands & Music-konceptet fra sidst han besøgte os under SPOT i 2011. Tjek det her!

Præsenteret af Promus i samarbejde med knowtheirname.dk